| Office Rent, $5,500/month |
Fixed |
Hold flat across the relevant monthly planning range. |
Spreading rent by project and calling it delivery spend. |
| Professional Services, $1,500/month |
Semi-fixed |
Keep base spend fixed, then step it up when scale requires more legal, accounting, or advisory support. |
Assuming the monthly fee rises smoothly with every new client. |
| Year 1 Marketing Budget, $45,000 |
Semi-variable |
Model the $3,750/month run rate, then flex campaigns against customer acquisition needs. |
Treating all marketing as fixed even when lead volume changes. |
| Freelance Subject Matter Experts, 12% of revenue |
Variable |
Apply as delivery-driven spend tied to project revenue. |
Treating expert review as overhead instead of project work. |
| Specialized Creative Contractors, 8% of revenue |
Variable |
Scale with course builds, media work, and client deliverables. |
Understating contractor hours during revision-heavy projects. |
| Software Subscription Usage Fees, 5% of revenue |
Variable |
Link usage fees to billable production volume and client workload. |
Using one flat software number despite higher active project volume. |
| Project Specific Travel, 4% of revenue |
Variable |
Include only when projects require client site visits or workshops. |
Leaving travel out of contribution margin for onsite work. |
| Payroll for delivery and management roles |
Semi-fixed |
Step payroll as FTEs increase by year, including instructional design, project management, and content development hires. |
Modeling payroll as fully fixed while headcount expands with capacity. |