| Warehouse rent at $2,500/month |
Fixed |
Include the full monthly amount before calculating required contribution margin. |
Spreading rent across boards too early and hiding the monthly cash burden. |
| Website hosting and maintenance at $300/month |
Fixed |
Keep it as monthly overhead from Month 1 through Month 60. |
Treating the site as a per-order charge instead of baseline operating spend. |
| Founder, operations manager, and lead designer salaries at $195,000/year |
Semi-fixed |
Model as capacity that holds until the next staffing step is needed. |
Allocating salaried roles to each board and overstating variable margin pressure. |
| Marketing coordinator at 0.5 FTE in the first year |
Semi-fixed |
Add the role as a staffing step, not a charge tied to every order. |
Modeling a full-time hire too soon or ignoring the Month 7 start. |
| Complete board unit inputs at $43/unit |
Variable |
Subtract from each complete board sale before covering fixed overhead. |
Treating the $5 assembly labor inside unit build inputs as monthly payroll. |
| Deck-only unit inputs at $21/unit |
Variable |
Apply per deck sold, including print, grip tape, packaging, and finishing labor. |
Using blank deck spend only and missing customization inputs. |
| Marketing and advertising at 8% of first-year revenue |
Semi-variable |
Apply as a revenue-linked expense starting in Month 1. |
Freezing it as a flat launch budget while sales volume changes. |
| Shipping and logistics at 5% of first-year revenue |
Semi-variable |
Deduct as sales-linked fulfillment spend in break-even math. |
Treating delivery spend as fixed when more orders create more shipments. |