| Recurring office overhead |
Fixed |
Carry $32,500 per month: $12,500 rent, $3,200 software, $4,500 insurance, $8,000 sales travel, $1,800 utilities, and $2,500 admin. |
Spreading rent across projects and hiding true monthly burn. |
| Baseline salaried team payroll |
Fixed |
Use first-year staffing at 7.0 FTE: $838,000 per year, or about $69,800 per month. |
Treating salaried engineers as variable by job. |
| Revenue-linked reserves and fees |
Variable |
Apply 6.0% of revenue: warranty 1.5%, commissions 2.0%, support 1.0%, shipping insurance 0.5%, and site inspection 1.0%. |
Forgetting warranty and service fees until cash is tight. |
| Direct unit materials |
Variable |
Use each bill of materials; dense phase system materials total $46,900 per unit. |
Burying fabrication, valves, controls, and freight in overhead. |
| External engineering consultants |
Variable |
Apply 4.0% of revenue in the first year, stepping down to 2.0% in the mature year. |
Locking consultants into fixed overhead despite job-linked scope. |
| Contract installation labor |
Variable |
Apply 6.0% of revenue in the first year, stepping down to 4.0% in the mature year as supervision scales. |
Treating project labor as fixed payroll. |
| Commissioning travel, service visits, and field labor |
Semi-variable |
Keep a base service allowance, then add trip spend per install as annual unit volume rises from 102 to 373. |
Ignoring service trip costs after installation. |
| Incremental salaried capacity hires |
Semi-fixed |
Add headcount in steps: engineers 2 to 5 FTE, project managers 1 to 4, sales 2 to 6, and supervisors 1 to 3. |
Assuming the first-year team can support mature-year install volume. |