| Payment Processing Fees |
Variable |
Model as a revenue-linked fee: 4.0% in Year 1, falling to 3.0% by Year 5. |
Treating payment fees as a fixed platform bill. |
| Cloud Hosting & Infrastructure |
Semi-variable |
Keep it tied to platform scale; the model uses 3.0% of revenue in Year 1 and 2.0% by Year 5. |
Assuming hosting stays flat as transaction volume grows. |
| Fraud Detection & Security Operations |
Variable |
Tie it to transaction activity; Year 1 is 2.0% of revenue and declines to 1.0% by Year 5. |
Ignoring fraud spikes that can squeeze contribution margin. |
| Marketing & Customer Acquisition |
Semi-variable |
Split planned acquisition budgets from revenue-linked marketing; first-year acquisition budgets total $1.5M, plus 6.0% of revenue. |
Putting all marketing into one fixed line. |
| Office Rent |
Fixed |
Include $8,000 per month as fixed overhead from Month 1 through Month 60. |
Letting rent flex with transaction growth. |
| Legal & Compliance Retainer |
Fixed |
Include $3,000 per month as baseline operating overhead through Month 60. |
Treating baseline compliance as transaction-linked only. |
| Customer Support Specialist Payroll |
Semi-fixed |
Model headcount in steps: 1.0 FTE in Year 1, rising to 5.0 FTE by Year 5. |
Scaling support perfectly with revenue each month. |
| Compliance Officer Payroll |
Semi-fixed |
Add the role in Month 13 at $110,000 annual salary and keep it at 1.0 FTE through Year 5. |
Including the role before Month 13 or spreading it as a revenue percentage. |