Use this check before buying the second van, adding staff, or lifting ad spend. Break-even lands in Month 6, so you want proof of bookings, margin, and cash before you commit.
1Demand proof121 jobs/moVerify the pipeline can fill about 121 jobs a month at a $241 weighted average ticket, with a 70% residential, 20% annual subscription, and 10% commercial mix.
2Lead CAC$45 CACKeep paid lead costs near the Year 1 CAC of $45 and make scheduling live first, so ad spend does not outrun the 19-month payback window.
3Unit margin71.5% CMCheck that supplies, fuel, payment fees, and referral commissions still leave about 71.5% CM before fixed costs, because each job has to help cover the base load.
4Fixed burn$20.9K/moKeep monthly overhead near $20.9K from rent, insurance, software, utilities, licensing, PPE, and payroll until booked volume proves out.
5Field setupAll gear liveVerify the truck, ladder, brush system, HEPA vacuum, inspection camera, PPE, and insurance are ready on day one, so jobs turn into billable work without delays.
6Cash cushion$799K floorHold enough cash to absorb the Month 2 minimum cash point of $799K, because break-even does not hit until Month 6 and payback takes 19 months.