| Caregiver Wages & Benefits |
Variable |
Model as 20.0% of revenue in the first year, falling to 18.0% by the fifth year; it should rise with billable hours and client volume. |
Treating caregiver labor as fixed payroll and overstating margin when hours grow. |
| Caregiver Insurance & Training |
Semi-variable |
Use 3.0% of revenue in the first year, declining to 2.5% by the fifth year; keep it tied to active caregivers and client load. |
Leaving training flat while adding clients and caregivers. |
| Payment Processing Fees |
Variable |
Apply 1.0% of revenue in the first year, then 0.8% from the third year onward; it moves with paid invoices. |
Excluding card and payment fees from each client payment. |
| Client Onboarding & Welcome Kits |
Variable |
Model at 0.8% of revenue in the first year and 0.5% from the fourth year onward; it moves with new client volume. |
Spreading onboarding spend like fixed overhead instead of tying it to new clients. |
| Caregiver Travel Reimbursement |
Variable |
Use 1.5% of revenue in the first year, tapering to 1.2% by the fourth year; it should track client visits and billable-hour density. |
Ignoring travel drag when schedules spread across more service areas. |
| Office Rent |
Fixed |
Include $3,500/month from Month 1 through Month 60; it does not change with billable hours inside the current office capacity. |
Allocating rent per client and making it fall when volume dips. |
| Staff Salaries |
Semi-fixed |
Treat management and support roles as step expenses; care coordinators rise from 1.0 FTE in the first year to 5.0 FTE in the fifth year. |
Holding overhead headcount flat after client volume scales. |
| Annual Marketing Budget |
Semi-fixed |
Use $150,000 in the first year, stepping up to $1,200,000 by the fifth year; customer acquisition cost falls from $1,000 to $700. |
Modeling marketing as a constant revenue percentage instead of planned spend steps. |