Don’t sign the lease or hire help until you can show 73 paid sessions a month at a $160 average visit and real bookings at the $120, $160, and $250 price points. The model reaches break-even in Month 6, but Month 2 is the cash low point, so the reserve has to be there first.
1Demand Proof73/moConfirm at least 73 paid sessions a month and real bookings at the $120 standard, $160 premium, and $250 corporate levels before you count on owner pay coverage.
2Fixed Load$3.42K/moCheck that rent, utilities, insurance, software, cleaning, and admin total $3,420 a month, because this is the fixed bill the studio must clear every month.
3Visit Margin$147/visitMake sure each visit keeps about $147 after $2 consumables, $8 marketing, and $3 processing, so the price mix still supports break-even.
4Staff RampMonth 13Delay the associate healer until Month 13 only if current demand can absorb the added $2,292 monthly payroll and still keep the schedule full.
5Cash Cushion$872KHold enough cash for the Month 2 low point, since the model’s minimum cash need is $872,000 before the launch spend starts to bite.
6Launch Spend$33.5KHold off on the $33,500 buildout, furniture, display, inventory, website, systems, and signage until intake, scheduling, payment collection, waivers, cleaning, and follow-up are working.