| Recurring monthly overhead |
Fixed |
Include $12,650/month for rent, insurance, software, utilities, professional services, supplies, training, and equipment leasing. |
Excluding insurance or software from recurring overhead. |
| Year 1 payroll |
Semi-fixed |
Model staffed capacity at $493,000/year, or about $41,083/month, before added payroll taxes and benefits. |
Treating technician payroll as fully variable by job. |
| Treatment products |
Variable |
Apply 12% of revenue in the first year because product use rises with service volume. |
Booking materials as fixed warehouse stock only. |
| Vehicle fuel and maintenance |
Semi-variable |
Use 8% of revenue, then watch route density because miles rise before routes are fully loaded. |
Ignoring route fuel in break-even math. |
| Equipment and supplies |
Variable |
Apply 5% of revenue for recurring field supplies tied to completed service work. |
Treating all equipment spend as one-time startup spend. |
| Marketing and advertising |
Variable |
Use 15% of revenue in the first year, separate from the $85 customer acquisition target. |
Counting marketing once, then ignoring ongoing lead spend. |
| Payment processing fees |
Variable |
Apply 3% of revenue because card and payment fees move with collected sales. |
Modeling payment fees as a flat monthly bill. |
| Customer service and support |
Semi-variable |
Use 4% of revenue, but expect staffing steps as active customer count grows. |
Assuming support scales perfectly with every new account. |