| Rent Salon Space |
Fixed |
Include $3,500 per month in overhead from Month 1 through Month 60. |
Treating rent as lower when daily visits are light. |
| Utilities Electricity Water |
Semi-variable |
Start with the $450 monthly base, then watch usage as open hours and stations increase. |
Modeling the full bill as fixed at every booking level. |
| Booking Software CRM |
Fixed |
Include $150 per month in fixed overhead for appointment flow and client records. |
Leaving software out because it feels small. |
| Lash Supplies |
Variable |
Apply the first-year 6.0% rate to service revenue because adhesives, fibers, and disposables rise with bookings. |
Using a flat monthly supply budget after volume changes. |
| Retail Product COGS |
Variable |
Apply the 3.0% rate to retail sales tied to product movement. |
Counting retail sales without the matching product expense. |
| Payment Processing Fees |
Variable |
Apply the first-year 2.5% fee to sales paid by card or digital payment. |
Ignoring fees when pricing packages or fills. |
| Marketing Advertising |
Variable |
Use the first-year 4.0% rate as sales-linked demand spend, then reduce it as repeat fills grow. |
Locking marketing at one monthly number while visits scale. |
| Payroll |
Semi-fixed |
Model payroll in staffing steps; first-year planned wages are $157,500, or $13,125 per month, before later FTE increases. |
Treating all payroll as variable per visit, or including one-time build-out and equipment in monthly break-even. |