Verify demand, unit economics, and cash before you lock the facility or order the line. This plan only works if the plant can move at least 545 pairs a month at a $200.67 blended price and still carry the fixed-cost load.
1Launch demand545/moConfirm you can sell at least 545 pairs per month before the lease and equipment spend, because the first fixed-cost commitment only works with real order flow.
2Fixed load$22.7K/moValidate the monthly rent and overhead stack stays at $22.7K before payroll, so you know the cash floor the factory must clear every month.
3Unit margin76% CMCheck frame, lens, labor, packaging, freight, commissions, and shipping still leave about 76% contribution margin, or break-even moves out fast.
4Staffing ramp2 FTETest whether the Year 1 production crew, including 2 assembly technician FTEs, can support 15,000 pairs without shipment delays or overtime creep.
5Cash cushion$328KKeep the reserve above the $328K cash low in Month 8, because accounting break-even in Month 1 does not protect operating cash.
6Capex timing$1.9MPhase the $1.9M build-out, equipment, tooling, and quality spend across Months 1 to 10 so cash does not go out before the line is ready.