| Rent |
Fixed |
Use $10,000 per month from Month 1 through Month 60. |
Treating rent as lower on slow sales days. |
| Baseline payroll |
Fixed |
Use $34,250 per month in the first year for scheduled staffing. |
Making all labor rise and fall with orders. |
| Food Ingredients |
Variable |
Apply 7.5% in the first year, then step down by year. |
Using one blended food margin for every sales category. |
| Beverage Ingredients |
Variable |
Apply 5.5% in the first year, then step down by year. |
Mixing beverage margin into food margin. |
| Credit Card Processing Fees |
Variable |
Apply 2.2% of sales in the first year. |
Forgetting card fees when average order value rises. |
| Marketing & Promotions |
Variable |
Apply 2.8% of sales in the first year. |
Modeling promotions as fixed while sales campaigns scale. |
| Utilities |
Semi-variable |
Start with $2,000 per month, then review usage as traffic grows. |
Treating power, water, and gas as purely sales-driven. |
| POS System & Software Fees |
Semi-fixed |
Use $350 per month until systems or locations expand. |
Assuming software rises smoothly with each order. |