| Inventory Purchase Cost |
Variable |
Use 12.0% of revenue in the first year, falling to 10.0% by Year 5. |
Don’t treat stocked cabinets as overhead. |
| Shipping and Fulfillment |
Variable |
Use 7.0% of revenue in the first year, falling to 6.0% by Year 5. |
Don’t bury freight inside warehouse rent. |
| Warehouse Lease |
Fixed |
Use $6,500 per month from Month 1 through Month 60. |
Don’t scale it with orders until space is constrained. |
| E-commerce Platform Fees |
Fixed |
Use $2,000 per month as the base platform charge. |
Separate base subscription fees from transaction fees if added later. |
| Digital Marketing Agency Retainer |
Fixed |
Use $4,500 per month as committed overhead. |
Don’t call every marketing dollar variable. |
| Salaried Staff |
Semi-fixed |
Use about $23,750 per month in first-year payroll, then step up with planned hires. |
Don’t smooth hiring evenly across sales growth. |
| Utilities and Internet |
Semi-variable |
Use an $800 per month base, with room for usage to rise as warehouse activity grows. |
Don’t assume usage stays flat at higher order volume. |
| Software Subscriptions |
Fixed |
Use $1,500 per month from Month 1 through Month 60. |
Don’t mix recurring software with one-time website development. |