Don’t lock in the workshop or equipment until the first-year mix still clears Month 2 break-even with the planned margins, crew, and cash on hand. If any of these checks miss, pause the commitment.
1Materials Quotes$750-$3.4K/jobVerify stone, burner, steel, concrete, media, and gas-kit quotes against the first-year mix, because the average ticket is about $11.7K and the job stack varies a lot.
2Variable Spend14% of revenueCheck that referral commissions, marketing, disposal, fuel, permits, and delivery stay near 14% of sales, which leaves about 86% contribution before fixed costs.
3Monthly Overhead$33.1K/moMake sure workshop rent, insurance, software, utilities, and year-one payroll really total about $33.1K a month, since that is the load break-even must cover.
4Crew Capacity110 installsConfirm the owner, master mason, and two installers can finish 110 first-year installs, or the revenue plan will outrun field capacity.
5Cash Reserve$1.116MProtect the Month 2 minimum cash need of $1.116M before you sign anything, because capex hits early and the trough comes fast.
6Launch DemandDeposits firstRequire deposits before materials are ordered, and do not add the project coordinator in Month 13 or the sales liaison in Month 25 until booked work can pay for the payroll step-up.