| Driver Payouts |
Variable |
Model at 12.0% of first-year revenue; it moves with delivery volume. |
Don’t treat driver payouts as payroll overhead. |
| Cloud Infrastructure Hosting |
Variable |
Model at 1.5% of first-year revenue; higher order activity drives usage. |
Don’t bury usage hosting inside fixed software. |
| Customer Promotional Offers |
Variable |
Model at 3.0% of first-year revenue; promos rise with sales activity. |
Don’t count order promos as brand marketing. |
| Payment Gateway Fees |
Variable |
Model at 1.5% of first-year revenue; each paid order adds processing drag. |
Don’t ignore the small percentage drag. |
| Office Rent |
Fixed |
Include $3,500 per month as overhead from Month 1 through Month 60. |
Don’t allocate rent per order. |
| Business Insurance |
Fixed |
Include $300 per month as recurring launch overhead. |
Don’t exclude insurance from monthly overhead. |
| Operational Software Subscriptions |
Fixed |
Include $800 per month as fixed operating software spend. |
Don’t double count it with hosting. |
| Customer Support Specialist Payroll |
Semi-fixed |
Use $50,000 annual salary per full-time employee; staffing steps from 1.0 FTE in the first year to 5.0 FTE in the fifth year. |
Don’t scale support too late. |