| Product ingredients |
Variable |
Subtract per unit before contribution margin; examples range from $1.30 almond butter to $2.80 chickpeas and spices. |
Burying quinoa, chickpeas, berries, almonds, or vegetables in overhead. |
| Packaging, labeling, and sealing |
Variable |
Charge each unit for cups, jars, pouches, labels, and sealing, such as $0.40 compostable packaging or $0.30 glass jar and lid. |
Treating packaging as fixed because it is bought in bulk. |
| Direct production labor |
Variable |
Include prep, mixing, forming, and cooking labor in unit economics when paid per unit or batch; modeled rates run $0.35 to $0.70 per unit. |
Counting batch labor as salaried overhead when output drives the hours. |
| Sales commissions |
Variable |
Deduct 1.5% of revenue in every model year before testing break-even revenue. |
Showing gross revenue without the sales payout drag. |
| Freight outbound |
Variable |
Deduct 0.5% of revenue as shipment volume rises with sales. |
Leaving freight below EBITDA instead of reducing contribution margin. |
| Factory utilities base |
Semi-variable |
Model the usage-linked portion at 0.4% of revenue, and keep any true base charge separate if added later. |
Treating all utilities like rent, even when production runs drive usage. |
| Operations, quality, sales, and admin payroll |
Semi-fixed |
Plan these roles in headcount steps; the listed salaries total $270,000 per year before any added production staff. |
Spreading salaried managers across units and hiding the next hiring step. |
| Manufacturing facility lease |
Fixed |
Keep the $12,000 monthly lease in fixed overhead for the relevant planning range. |
Letting rent rise with units before capacity actually changes. |