Open only if the lease, licenses, staffing, and launch build still fit the model’s $722,000 minimum cash need and Month 3 break-even target. If the local case pipeline cannot support a $220 CAC against a $12,000 marketing budget, the plan is too thin.
1Lease Load$11.8K/moVerify the $7,500 rent fits the $11.8K monthly fixed base, or Month 3 break-even gets pushed out fast.
2Launch ReadyMonth 1Confirm the state funeral director and facility licensing path, plus embalming, refrigeration, transport, and prep-room readiness, before any paid service starts.
3Capex Build$318K capexPhase the full startup build across vehicles, prep equipment, showroom, inventory, IT, and security so cash is not tied up before revenue arrives.
4Margin Mix73% CMKeep core-service direct costs near the model’s Year 1 level, about 26.5% to 27.5%, so the fixed base still has room to clear.
5Capacity Ramp$197.5KMatch Year 1 staffing to case volume, because the opening payroll already assumes $197,500 before the later driver and outreach hires.
6Case Flow$220 CACTest whether a $12,000 marketing budget at $220 CAC can bring enough local families to support Month 3 break-even; that spend buys about 54 acquisitions.