Before you lock in fixed spend, make sure demand can carry the model. Year 1 EBITDA is negative, and cash still bottoms at $179K in Month 30, so the first test is whether lead flow, install pace, and capex timing can reach break-even on schedule.
1Lead flow$2.5K CACUse the $45K Year 1 marketing test to see if customer cost stays near $2,500 and leads turn into real install quotes.
2Overhead load$9.35K/moDo not sign the $5,500 monthly warehouse lease unless backlog can cover the full fixed load, because rent, insurance, software, utilities, renewals, and supplies already run about $9.35K a month before payroll.
3Contribution margin72% CMHere’s the quick math: hardware, consumables, commissions, and fuel total about 28% of revenue, so each dollar sold leaves about 72 cents before payroll and rent.
4Crew capacity40 hrs/installVerify one install crew can handle the opening load, since a UV System Install uses about 40 billable hours at $165 per hour and the lead tech starts at 1.0 FTE.
5Launch capex$221.5KThe launch build totals about $221.5K, including $95K for service vehicles and $45K for initial inventory, so check supplier timing before you lock the spend.
6Cash trough$179KKeep cash ready for the Month 30 trough, because minimum cash falls to about $179K and EBITDA stays negative through Year 2 before turning positive in Year 3.