| Design Studio Rent |
Fixed |
Include $12,500/month in fixed overhead from Month 1 through Month 60. |
Spreading rent across each system and hiding the true monthly hurdle. |
| R and D Lab Utilities |
Fixed |
Include $2,200/month in fixed overhead for the normal planning range. |
Treating base lab power as a per-unit charge. |
| Professional Liability Insurance |
Fixed |
Include $3,500/month in fixed overhead before testing contribution margin. |
Leaving insurance out because it feels administrative, not operational. |
| Installation Contractor Fees |
Variable |
Deduct 8.5% of first-year revenue from contribution margin; the rate falls to 6.5% by Year 5. |
Treating on-site labor as fixed when it rises with installs. |
| Sales Commissions |
Variable |
Deduct 5.0% of first-year revenue from contribution margin; the rate falls to 3.0% by Year 5. |
Modeling gross sales but forgetting the selling fee. |
| Hardware Components |
Variable |
Treat sensors, compressors, circuit boards, enclosures, and direct assembly labor as per-unit spending. |
Averaging parts into overhead and losing unit margin clarity. |
| Warranty Reserve Fund |
Semi-variable |
Reserve 1.0% of revenue for warranty work because sales drive exposure, but claims may lag. |
Waiting for repairs before recognizing the expected burden. |
| Field Service Readiness |
Semi-fixed |
Model 1.0% of revenue as readiness, then review when service capacity steps up. |
Calling all service coverage fixed while adding territories and crews. |