| Caregiver Wages & Benefits |
Variable |
Use 20.0% of revenue in the first year; this moves with billable care hours. |
Treating direct caregiver labor like office payroll. |
| Caregiver Payroll Taxes & Insurance |
Variable |
Use 5.0% of revenue in the first year; include it in direct service margin. |
Leaving employer burden out of gross margin. |
| Client Onboarding & Assessment Materials |
Variable |
Use 2.0% of revenue in the first year; intake work rises with new clients. |
Ignoring assessment time and materials in pricing. |
| Caregiver Ongoing Training & Supplies |
Variable |
Use 2.0% of revenue in the first year; supplies and refresher training scale with service volume. |
Underpricing the ongoing training load. |
| Office Rent |
Fixed |
Use $2,500 per month from Month 1 through Month 60. |
Scaling office space before client volume supports it. |
| Software Subscriptions |
Semi-fixed |
Use the $800 monthly base, then review capacity as scheduling volume and users grow. |
Missing step-ups tied to users or scheduling load. |
| Administrative and Management Salaries |
Semi-fixed |
Use $34,167 per month in the first year; add staff in steps as client volume grows. |
Hiring ahead of active client demand. |
| Marketing Budget |
Semi-variable |
Use $2,500 per month in the first year, checked against $500 customer acquisition cost. |
Spending without tracking acquisition cost by channel. |