| Office Rent |
Fixed |
Carry $1,500 per month in fixed overhead from Month 1 to Month 60. |
Modeling rent as a per-job charge and understating required monthly revenue. |
| Business Insurance Premiums |
Fixed |
Include $300 per month before contribution margin. It does not rise with each home visit. |
Dropping insurance below the gross margin line because no client sees it directly. |
| Website Maintenance & Hosting |
Fixed |
Use $150 per month as fixed overhead for the planning range. |
Treating the website like CAC instead of a recurring operating bill. |
| Founder / CEO and Inventory Specialist I payroll |
Semi-fixed |
Model payroll in staffing blocks: $90,000 CEO plus $50,000 per specialist, with specialists rising from 1.0 FTE in the first year to 5.0 FTE in the fifth year. |
Spreading payroll as a flat percentage of sales and missing hiring jumps. |
| Annual Marketing Budget |
Semi-fixed |
Plan spend as budget steps: $15,000 in the first year, then $25,000, $40,000, $60,000, and $85,000. |
Using CAC alone and forgetting the annual budget cap. |
| Transportation Costs |
Variable |
Apply 8.0% of revenue in the first year, declining to 6.0% by the fifth year. |
Parking travel in fixed overhead when each booked job drives trips and mileage. |
| Inventory Software Licensing |
Variable |
Apply 5.0% of revenue in the first year, declining to 3.0% by the fifth year. |
Assuming every software bill is fixed when this model ties it to revenue. |
| Secure Cloud Storage |
Variable |
Apply 3.0% of revenue in the first year, declining to 2.0% by the fifth year. |
Ignoring storage growth as photos, scans, and inventory files increase. |