| Restaurant Lease Payment |
Fixed |
Use $8,000 per month in the fixed expense base from Month 1 through Month 60. |
Spreading rent across each order and making it look variable. |
| Utilities |
Semi-variable |
Start with the $1,500 monthly base, then watch usage as freezers, production, and store hours rise. |
Treating all power and water as fixed when production load climbs. |
| Recurring shop overhead |
Fixed |
Include property taxes, insurance, POS subscription, website maintenance, cleaning, and admin supplies as $1,800 per month. |
Leaving small monthly bills out because each one feels minor. |
| Food and Beverage Costs |
Variable |
Use 14.0% of first-year sales in break-even contribution margin; it falls to 13.0% by Year 5. |
Using a flat dollar amount instead of tying ingredients to sales. |
| Packaging Supplies |
Variable |
Use 1.0% of first-year sales, then 0.8% by Year 5 as volume improves. |
Forgetting cups, spoons, napkins, and takeout packaging in unit economics. |
| Online Ordering Commissions |
Variable |
Use 2.5% of first-year sales where online orders apply; the model steps down to 2.0% by Year 5. |
Counting online sales at full value without subtracting platform fees. |
| Marketing Promotions |
Variable |
Use 2.0% of first-year sales, declining to 1.5% by Year 5. |
Treating discounts like brand spend instead of a direct drag on margin. |
| Payroll |
Semi-fixed |
Use about $33.4K per month in Year 1 payroll based on $401K annual scheduled wages. |
Treating all labor as purely variable when shifts are scheduled before demand is proven. |