Don’t lock in the plant until the model’s sales, margin, and cash assumptions hold in real orders. Here’s the quick math: Year 1 volume is 500,000 packs, capex totals $470K, Year 1 payroll is $490K, and minimum cash dips to $965K in Month 6.
1Demand Proof285K packs/moDo not sign the lease until firm orders can cover about 285K packs a month, which is the run rate that makes a larger plant footprint believable.
2Fixed Load$50.5K/moYear 1 payroll is $490K and fixed expenses add $116.4K, so your fixed load is about $50.5K a month before taxes and benefits.
3Margin Stack80.6% CMAt a $2.20 unit sale price, about $0.25 of direct pack cost, and 8.0% of revenue in other variable costs, each pack leaves about 80.6% contribution margin before fixed costs.
4Line Flow500K packsProve line throughput, packaging specs, QA checks, sanitation routines, warehouse flow, and freight terms on the first 500,000 packs before you build inventory.
5Cash Cushion$965K Month 6Keep working capital tight until the business can carry the $965K minimum cash need in Month 6, or the ramp can stall before scale shows up.
6Launch Price$2.20Verify the $2.20 unit sale price with buyers before scaling, because the price has to hold for the margin model to work.