Do not lock the office, fleet, or full payroll until signed carrier work, evidence handling, and cash runway line up with the model. Break-even lands in Month 21, but the cash trough hits -$744k in Month 20 and payback takes 45 months.
1Carrier pipeline$12.5K/moDon't sign the $12,500 office lease until the $180,000 marketing budget and $8,500 CAC produce enough signed carrier accounts to cover it.
2Fixed overhead$28.8K/moCheck that rent, insurance, IT, legal, admin, supplies, training, and memberships stay supportable before you add more payroll.
3Contribution margin69% CMYear 1 variable costs total 31.0%, so every service mix you sell has to preserve that margin after field work, tech, commissions, and travel.
4Staff ramp8 to 25 FTEOnly expand into multi-state coverage when the team can scale from 8 FTE in Year 1 to 25 FTE in Year 5 without slowing case work or evidence quality.
5Cash cushion-$744KFund past the Month 20 cash low, the Month 21 break-even point, and the 45-month payback window before you commit to full launch.
6Capex staging$405K capexStage the $85,000 surveillance package, $95,000 forensics tools, $150,000 case system, and $75,000 fleet so evidence handling is live before field deployment.