| Raw materials and hardware |
Variable |
Use 18% of Year 1 revenue in the contribution margin. |
Treating drain tile, gravel, pipe, and hardware as fixed because vendors are reused. |
| Direct project disposal fees |
Variable |
Use 4% of Year 1 revenue tied to completed jobs. |
Leaving concrete and debris disposal below the break-even line. |
| Vehicle fuel and maintenance |
Variable |
Use 5% of Year 1 revenue because truck use rises with job volume. |
Budgeting fuel like rent instead of linking it to route load and installs. |
| Sales commissions |
Variable |
Use 3% of revenue as a direct selling expense. |
Counting commission inside fixed payroll and overstating contribution margin. |
| Installation crew labor |
Semi-variable |
Model base field payroll as capacity, then add overtime or crews as jobs increase. |
Treating salaried field capacity as free once hired. |
| Warehouse and office rent |
Fixed |
Use $4,500 monthly through the relevant planning range. |
Spreading rent across jobs and making break-even look better at low volume. |
| Utilities and internet |
Semi-variable |
Use the $800 monthly baseline, with usage rising as crews and warehouse hours grow. |
Assuming the full bill moves directly with each installation. |
| Marketing budget |
Semi-fixed |
Use $45,000 in the first year and step it up as lead targets grow. |
Treating all marketing as a per-job variable expense instead of a planned capacity spend. |