| Commercial Lease, $4,500/month |
Fixed |
Include the full monthly rent in fixed overhead before solving for required gross profit. |
Treating rent as a percent of sales, which understates early break-even pressure. |
| Base Payroll, $196K/year |
Fixed |
Carry core store staffing as fixed monthly overhead for the planning range. |
Moving base staff into variable expense and making break-even look too easy. |
| Business Insurance, $350/month |
Fixed |
Add the monthly premium to fixed overhead because it does not move with each order. |
Leaving small fixed bills out, then wondering why cash misses the model. |
| POS & Inventory Software, $250/month |
Fixed |
Include the subscription as fixed overhead from Month 1 through Month 60. |
Buried software inside card fees, which mixes fixed and variable math. |
| Wholesale Cost of Inventory, 14.9% of sales in the first year |
Variable |
Subtract it from each sales dollar when calculating contribution margin. |
Using purchase timing instead of sales-linked inventory cost for break-even. |
| Inbound Freight & Handling, 2.0% of sales |
Variable |
Treat freight as sales-linked because higher unit volume needs more replenishment. |
Putting freight in fixed overhead and overstating margin on large orders. |
| Payment Processing Fees, 1.8% of sales in the first year |
Variable |
Deduct card fees from revenue before comparing contribution to fixed overhead. |
Ignoring processing fees because the charge looks small per transaction. |
| Utilities, $700/month base |
Semi-variable |
Keep the base bill in overhead, then add usage when warehouse activity or delivery volume rises. |
Treating the full bill as fixed when storage, lighting, and equipment use scale up. |