Before you lock in the Year 1 build and marketing spend, prove the service can sell enough paid work at the Year 1 rate mix to clear the $722K break-even target. If demand, access, or staffing slips, fixed overhead will outrun cash.
1Volume test73/moTest whether about 73 reports a month will actually land, and keep CAC near the $450 assumption before you spend the $45K marketing budget, because that volume supports the $722K break-even target.
2Price ladder$525-$3,000Confirm the standard, executive, and corporate prices still track 3.5, 8.0, and 15.0 billable hours at $150, $175, and $200 per hour, or the mix stops funding the work.
3Fixed load$48.6K/moHold fixed overhead near $48.6K a month across rent, IT, insurance, compliance, admin, SaaS, and salaries, because that is the load the model must carry to reach breakeven in Month 20.
4Margin mix72.5% CMYear 1 variable costs are 27.5% total, so contribution margin is 72.5%; if court-data fees, researcher commissions, lead gen, or payment fees rise, the break-even date slips.
5Access & QAMonth 1Secure database and court-record access in Month 1 and hold QA tight before you hire past the Year 1 team, which already totals 5.5 FTE, because turnaround and accuracy both affect repeat work.
6Cash cushion$314KProtect at least $314K of cash, because the model's minimum cash point falls in Month 31 and any slower ramp in demand or hiring can create a funding gap before payback.