Juice Manufacturing Break-Even Analysis: $69K Monthly Sales

Fixed costs $22.7K/mo Monthly overhead base

Contribution margin 79.4% After variable costs

Break-even revenue $28.6K/mo Revenue needed

Break-even timing Month 13 Model break-even

Break-even calculator

Test how monthly revenue, variable expenses, and fixed costs change your break-even point.

Lean Base Full

Monthly revenue Revenue is the top line that covers direct costs and overhead. $ Lower sales Higher sales Variable expenses These rise with juice volume, packaging, freight, testing, and payment costs. $ Tight costs Heavier costs

Money available to cover fixed costs $235,678 $281,833 revenue - $46,155 variable expenses

Margin ratio

84%

Covers fixed costs

Yes

Fixed monthly costs This is the monthly overhead break-even must absorb. $ Lower overhead Higher overhead

Break-even chart Revenue Total costs

Which expenses are fixed and which move with sales in a juice plant break-even model?

Cost classification

Your break-even date is Month 13, so classification has to be clean. Treat overhead, payroll, unit inputs, and revenue-linked fees separately or the model will overstate margin per bottle.

Expense	Cost	Break-Even Treatment	Common Mistake
Facility Rent Production	Fixed	Include in the $22,700 monthly overhead base from Month 1 through Month 60.	Spreading rent across every bottle before checking plant capacity.
CEO Founder and production oversight payroll	Fixed	Include in launch payroll; first-year salaried payroll is about $31,667 per month.	Treating salaried management labor as if it rises with each unit.
Fresh Fruits Vegetables	Variable	Apply $0.50 to $0.70 per unit depending on the product mix.	Ignoring seasonal input swings when volume ramps.
Bottles Caps Labels	Variable	Apply $0.20 per unit sold or produced in the break-even math.	Burying packaging inside overhead instead of unit economics.
Direct Production Labor	Variable	Apply $0.10 per unit and keep it separate from salaried staff.	Mixing floor labor per bottle with fixed payroll.
Cold Chain Logistics	Variable	Apply $0.08 per unit because chilled movement rises with volume.	Treating route volume as free once vans are in place.
Factory Utilities Variable	Semi-variable	Model 0.4% of revenue separately from the $2,500 fixed utilities portion.	Combining base utilities and usage charges into one flat line.
Quality Control Testing	Semi-variable	Model 0.3% of revenue, with extra attention as batches scale.	Understating food safety checks as production volume grows.

How does break-even change from a lean juice launch to full capacity?

Scenario table

As volume rises from launch to full capacity, revenue outpaces fixed cost growth, so the break-even line gets easier to clear. The lean case is tight; the full case gives the widest cushion.

Planning case only; actual results will move with product mix, spoilage, labor, and pricing.

Scenario	Monthly Revenue	Variable Costs	Fixed Costs	CM Ratio	Operating Profit	Break-Even Signal
Lean launch case	$74,708	$15,394	$54,367	79.4%	$4,947	Only a slim cushion above the $68.5k break-even line.
Wholesale proof case	$170,938	$33,096	$71,575	80.6%	$66,267	Comfortable cushion above the $88.8k break-even line.
Full capacity case	$470,750	$80,028	$94,367	83.0%	$296,356	Wide cushion, so the main risk is filling capacity.

What pushes the juice manufacturing break-even plan off track?

Stress test

Launch has about a $6,200 monthly cushion, so it is not wide. A 10% sales drop, 10% higher fixed costs, or a 5-point margin slip can erase that cushion fast, and the combined hit creates about a $9,800 gap.

Stress Case	Changed Assumption	Break-Even Revenue	Revenue Gap	Risk Signal
Current plan	No change.	$68,500	$6,200 cushion	Cushion exists, but it is thin.
Revenue shortfall	Monthly revenue falls 10%.	$68,500	$1,200 gap	Lower sell-through nearly wipes out the cushion.
Fixed-cost pressure	Rent, refrigeration, insurance, or maintenance rise 10%.	$75,300	$600 gap	Fixed overhead outruns launch revenue.
Margin pressure	Produce, packaging, spoilage, or cold-chain loss cut margin by 5 points.	$73,100	$1,600 cushion	Small waste swings still move the result.
Combined pressure	Revenue falls 10%, fixed costs rise 10%, and margin falls 5 points.	$80,400	$9,800 gap	The model turns negative fast if all three hit at once.

Can this juice business clear break-even before you sign the lease and buy the line?

Founder checklist

Do not lock the lease, equipment orders, or launch inventory until monthly sales can clear $69,000, fixed costs stay near $54,367, and cash holds to about $780,000 through Month 13. That is the point where the model can reach break-even instead of running into a funding gap.

1Sales Floor$69K/mo

Confirm monthly demand can clear $69,000, because profit does not start until sales pass that floor.

2Fixed Base$54.4K/mo

Keep rent, admin, insurance, and Year 1 wages near $54,367 a month, or the break-even bar moves higher fast.

3Unit Margin≈81% CM

Hold fruit, packaging, labor, cold chain, spoilage, marketing, and fees close to plan so contribution margin stays near model levels.

4Launch Volume8,333/mo

Prove the line can ship about 8,333 units a month in Year 1 before you add vans, inventory, or more staff.

5Cash Cushion$780K

Keep at least $780,000 of cash through Month 13 and fund the $535,000 launch capex, or the ramp can stall early.

6Staffing Gate2.0 FTE

Keep Year 1 production at two technicians and delay extra hires until route density and demand justify the next wage step.