| Retail Space Rent |
Fixed |
Use $3,500 per month from Month 1 through Month 60. |
Treating rent as flexible after signing. |
| Utilities and Internet |
Semi-fixed |
Use a $450 monthly baseline, then review if store hours expand. |
Ignoring seasonal store hours. |
| Marketing and Social Media |
Semi-fixed |
Use $800 per month as demand support, not a sales percentage. |
Cutting demand spend too early. |
| Wholesale Inventory Cost |
Variable |
Apply 15.0% of Year 1 sales, declining to 13.0% by Year 5. |
Confusing inventory buys with gross margin. |
| Packaging and Merchant Fees |
Variable |
Apply 4.5% of Year 1 sales, then 4.0% from Year 3 onward. |
Leaving card fees out of margin. |
| Store Owner Manager |
Fixed |
Include the $55,000 annual salary as recurring operating payroll. |
Excluding owner pay from break-even. |
| Sales Associate |
Semi-variable |
Model staffing from 1.0 FTE in Year 1 to 3.0 FTE in Year 5. |
Hiring ahead of traffic. |
| Workshop Instructor |
Semi-variable |
Model staffing from 0.5 FTE in Year 1 to 1.5 FTE in Year 5. |
Adding classes before seats fill. |