Check the pipeline, margin mix, and cash cushion against the Month 19 break-even plan before you add fixed spend. If signed work or utilization slips, pause the bigger lease, hiring, or marketing push.
1Demand ProofYear 1: $886KVerify late-stage work can support the Year 1 revenue plan of $886,000, because EBITDA is still negative in Year 1 and the model only turns positive by Month 19.
2Margin Mix72% CMKeep third-party data, survey software, and sales incentives near 28% of revenue in Year 1 so the 72% contribution margin can still cover payroll and fixed overhead.
3Hiring RampMonth 4 / 7 / 13Delay extra analysts until billable load supports the team, since the labor economist starts in Month 4, the sales director in Month 7, and the research and marketing hires in Month 13.
4Consent Flow$20KConfirm survey consent and compliance workflows before launch, because the plan already sets aside $20,000 for security and compliance systems in Months 3 to 5.
5Fixed Load$28K/moHold office rent at $12,000 a month and total fixed overhead at about $28,000 a month, since any bigger space pushes the break-even line out.
6CAC Trend$7.2K CACTest whether customer acquisition cost can move from $8,000 in Year 1 toward $7,200 in Year 2, and protect at least $160,000 of cash through Month 19.