This store is only ready for a lease and first buy if weekday traffic holds in the 42-to-110 range, conversion stays at 2.5%, and the business can survive the $391K cash trough in Month 25. If any of those slip, slow the lease, inventory, and hiring decisions.
1Traffic proof42-110/dayConfirm weekday foot traffic really lands in the 42-to-110 range before you lock the lease, because the store only works if that demand is real.
2Buyer rate2.5%Keep the visitor-to-buyer rate honest before big ad spend, since weak conversion means you need more traffic, not a bigger budget.
3Fixed load$8.5K/moThe non-payroll fixed load is about $8.5K a month, so make sure rent, utilities, marketing, platform, insurance, and supplies can sit under that line.
4Margin check81% CMProduct acquisition and logistics at 14% plus payment processing and fulfillment at 5% leave about 81% contribution margin, which is the cash left for wages and overhead.
5Launch capex$243.5KKeep the $120K opening inventory separate from the $243.5K launch capex, or you’ll blur startup spend with operating break-even.
6Cash runwayMonth 25Protect the $391K cash trough through Month 25, keep the opening team lean, test shipping workflow before scaling online sales, and add the e-commerce coordinator only when repeat orders can support the salary.