| Retail Store Rent |
Fixed |
Include $4,500 per month as baseline overhead from Month 1 through Month 60. |
Loading store buildout into monthly rent. |
| General Manager, Sales Expert, and Fulfillment Lead Payroll |
Fixed |
Model first-year salaried payroll at $12,000 per month before later staffing changes. |
Treating salaried headcount as per-order labor. |
| Direct Inventory Procurement |
Variable |
Apply 12.0% of revenue in the first year, falling to 10.0% by the mature year. |
Treating product purchases as fixed overhead. |
| E-commerce and Shipping Logistics |
Variable |
Apply 7.5% of revenue in the first year, declining to 5.5% by the mature year. |
Ignoring fulfillment drag as order volume grows. |
| Utilities and High Speed Internet |
Semi-variable |
Use the model’s $850 monthly base unless usage detail supports a separate volume charge. |
Letting higher traffic raise utilities without evidence. |
| E-commerce Platform Subscription and Inventory Software |
Fixed |
Combine the $450 platform fee and $200 inventory software fee as $650 monthly overhead. |
Scaling subscriptions automatically with revenue. |
| Digital Marketing and Search Engine Optimization Retainer |
Fixed |
Include the $2,500 monthly retainer as recurring overhead, not a commission on sales. |
Counting all marketing as variable spend. |
| General Liability Insurance |
Fixed |
Include $300 per month as stable coverage expense across the planning period. |
Dropping insurance from store-level break-even. |