Liver Cleanse Detox Program Break-Even: About $48K Monthly Revenue

Fixed costs $37.8K Launch base

Contribution margin 79% After variable costs

Break-even revenue $47.8K Monthly threshold

Break-even timing Month 1 Launch month

Break-even calculator

Test whether monthly revenue covers direct costs and fixed overhead for this supervised detox program.

Lean Base Full

Monthly revenue Revenue is the top line that funds both direct costs and overhead. $ Soft launch Scale month Variable expenses Direct costs here include supplies, kits, marketing, and booking fees that rise with sales. $ Lean costs Heavy costs

Money available to cover fixed costs $41,333 $58,333 revenue - $17,000 variable expenses

Margin ratio

71%

Covers fixed costs

Yes

Fixed monthly costs Fixed costs are the monthly overhead the program must cover before profit starts. $ Tight overhead High overhead

Break-even chart Revenue Total costs

Which expenses are fixed and which move with sales in this wellness clinic?

Cost classification

Break-even is reliable only if each expense follows the right volume behavior. Treat committed clinic capacity as fixed or semi-fixed, and keep percentage-based items tied to revenue.

Expense	Cost	Break-Even Treatment	Common Mistake
Clinic Facility Lease	Fixed	Include $12,500 per month before any treatment volume.	Spreading rent only across booked sessions.
Medical Professional Liability Insurance	Fixed	Include $1,800 per month as committed clinic overhead.	Leaving insurance out until volume grows.
Facility Utilities and Sterilization Services	Fixed	Include $2,200 per month for the planning range.	Assuming sterilization drops to zero in slow months.
Clinic Director and Core Admin Payroll	Semi-fixed	Model base payroll, then step it up as headcount rises.	Treating practitioner coverage as fully variable.
Medical Supplements and Cleansing Agents	Variable	Apply 8% of revenue in the first year.	Burying supplement kits in overhead.
Organic Consumables and Lab Kits	Variable	Apply 4% of revenue in the first year.	Forgetting lab kits scale with sessions.
Digital Marketing and Referral Fees	Variable	Apply 6% of revenue in the first year.	Modeling acquisition spend as a flat line.
Credit Card and Booking Fees	Variable	Apply 3% of revenue in every forecast year.	Ignoring percentage platform and booking fees.

How does break-even shift from lean to full clinic utilization?

Scenario table

As utilization rises, variable costs take a smaller share of revenue, so contribution margin improves from 79.0% to 81.4%. That gives the model more cushion, but break-even still depends on keeping practitioner hours and delivery costs in line.

Planning case figures are based on model assumptions and should be read as directional, not guaranteed.

Scenario	Monthly Revenue	Variable Costs	Fixed Costs	CM Ratio	Operating Profit	Break-Even Signal
Lean opening year case	$58.3k	$12.3k	$21.7k	79.0%	$24.4k	Near break-even, so small demand dips matter.
Base second year case	$109.4k	$21.7k	$34.7k	80.2%	$53.1k	Comfortable cushion if enrollment stays steady.
Full third year case	$185.7k	$34.5k	$41.4k	81.4%	$109.8k	Strong break-even cushion if capacity stays filled.

What breaks the break-even plan if enrollment slows or costs move up?

Stress test

The base month clears break-even, but the cushion gets thin fast if enrollment slows or costs move up. The biggest threats are weaker paid traffic, higher supplement usage, and payroll added before capacity fills.

Stress Case	Changed Assumption	Break-Even Revenue	Revenue Gap	Risk Signal
Current plan	No change.	$478K	$105K cushion	Base plan clears break-even, but the cushion is not wide.
Revenue shortfall	Revenue falls 15% to about $496K.	$478K	$18K cushion	Still positive, but the cushion shrinks fast.
Fixed-cost pressure	Fixed overhead rises 10% to about $416K.	$527K	$56K cushion	More overhead forces more monthly sales to stay safe.
Margin pressure	Variable expenses rise from 21% to 26% of revenue.	$511K	$72K cushion	Higher supplement and booking costs eat into the buffer.
Combined pressure	Revenue falls 15%, variable expenses hit 26%, and fixed costs rise 10%.	$563K	$67K gap	The plan flips to about a $49K monthly loss.

Can you prove this program clears break-even before you sign the lease and hire the first team?

Founder checklist

Only sign after you prove the Year 1 price mix can support about $478K a month and 243 paid units a month. Keep the $803K Month 6 cash floor intact, or delay the lease, hires, and launch spend.

1Demand Proof$478K/mo

Test whether 243 paid units a month can really clear about $478K in monthly break-even revenue at the Year 1 price mix.

2Margin Check89% CM

Keep package pricing anchored to the Year 1 rates of $450, $200, $175, $120, and $85, and verify the blended contribution margin stays near 89% after supplements, kits, marketing fees, and card fees.

3Fixed Load$19.1K/mo

Model the $19.1K monthly fixed base from lease, insurance, utilities, software, admin, and janitorial costs before you add more hires.

4Team Coverage2-2-2-1-1

Lock the Year 1 care team at 2 naturopathic doctors, 2 registered nurses, 2 clinical nutritionists, 1 wellness coach, and 1 phlebotomist before marketing ramps.

5Launch Spend$310K

Fund the $310K setup stack, including buildout, equipment, furniture, IT, refrigeration, signage, and initial inventory, before opening.

6Cash Floor$803K

Keep the $803K cash floor through Month 6, and review intake, scripts, and follow-up language so launch claims stay clean and sales do not slip.