| Vehicle Insurance |
Fixed |
Include $500/month from Month 1 as recurring overhead. |
Ignoring commercial coverage timing. |
| Vehicle Maintenance Fund |
Fixed |
Include $700/month so repairs are funded before they hit cash. |
Treating repairs as optional. |
| Booking Software & CRM |
Fixed |
Include $250/month to support booking, reminders, and client follow-up. |
Undercounting client management tools. |
| Marketing & Advertising |
Fixed |
Include $1,000/month until appointment volume proves demand. |
Cutting spend before demand is proven. |
| Office/Storage Rent |
Fixed |
Include $800/month for storage tied to towels, product, and the vehicle. |
Forgetting storage needs. |
| Grooming Supplies |
Variable |
Apply 4.0% of first-year revenue, then use the forecast rate by year. |
Using salon benchmarks without mobile waste. |
| Retail Product Cost |
Variable |
Apply 6.0% of first-year revenue tied to retail and add-on sales. |
Counting retail sales as pure margin. |
| Payroll |
Semi-fixed |
Model first-year staffing at about $12,292/month, then step up with added full-time equivalents. |
Hiring before appointment volume supports it. |