Before you sign a lease or buy equipment, prove orders can cover the $1.131M monthly break-even target and that you can still hold $747K through Month 13. Keep the $520K capex separate, then confirm batch output, QA, supplier MOQs, and staffing can support Year 1 volume.
1Demand Proof$1.131M/moVerify real purchase orders, not sample interest, can support the monthly break-even revenue before you lock in fixed overhead.
2Fixed Load$78.8K/moCheck that rent, utilities, insurance, R&D, compliance, admin, IT, legal, and Year 1 payroll can be funded without starving operations.
3Unit Margin73.1% CMVerify the first-year mix keeps about $1.062M after unit COGS, production overhead, commissions, and shipping on $1.454M revenue.
4Launch Volume50,000 unitsConfirm the opening-year plan can move 10,000 foundation, 15,000 lip gloss, 5,000 eyeshadow palettes, 12,000 mascara, and 8,000 serum units.
5Cash Cushion$747K / M13Keep enough cash to reach the Month 13 trough, since breakeven lands in Month 13 and payback takes 31 months.
6GMP SupplyMOQs setLock supplier minimum order quantities for ingredients, pigments, actives, tubes, palettes, bottles, and droppers, then test yield, scrap, fill speed, and label accuracy before bulk buys.