| Recurring fixed overhead |
Fixed |
Use $10,000/month for rent, legal and compliance, software, insurance, accounting, utilities, security, and supplies from Month 1 to Month 60. |
Spreading these costs across each order and making break-even look safer than it is. |
| Year 1 salaried team |
Fixed |
Use about $42,100/month in the first year: $505,000 annual salary load divided by 12 months. |
Treating core salaries as variable, or reading the annual payroll math as $421,000/month. |
| Payment processing fees |
Variable |
Apply 2.8% of revenue in the first year, stepping down to 2.0% by the fifth year. |
Offsetting this expense with seller payment processing fee revenue, which is $0.00 in the assumptions. |
| Platform hosting & infrastructure |
Variable |
Model as 1.2% of revenue in the first year, falling to 0.8% by the fifth year as scale improves. |
Locking hosting into one flat server bill when the model ties it to usage. |
| Customer & partner support |
Variable |
Use 6.0% of revenue in the first year, declining to 4.0% by the fifth year. |
Double-counting support by adding both this percentage and full staff costs without a capacity plan. |
| Digital advertising spend |
Variable |
Use 9.0% of revenue in the first year, dropping to 7.0% by the fifth year. |
Mixing this revenue-based spend with buyer and seller CAC budgets without reconciling total marketing dollars. |
| Driver pay, mileage, and dispatch labor |
Semi-variable |
Separate any base route coverage from per-order, per-mile, or dispatch work that rises with deliveries. |
Calling the full delivery labor line fixed when low order density can push cost per drop higher. |
| Added support or operations staff |
Semi-fixed |
Add staff in steps when order volume exceeds current team capacity, not on every single order. |
Hiring too early and moving the Month 23 break-even target farther out. |