| Office Rent |
Fixed |
Include $3,500 per month from Month 1 through Month 60. |
Dropping rent until bookings ramp. |
| Legal & Compliance Retainer |
Fixed |
Include $2,000 per month as baseline overhead. |
Treating compliance as a one-time setup item. |
| Software Licenses |
Semi-fixed |
Start with $800 per month, then step up as seats and systems expand. |
Modeling tools as fully variable with each order. |
| CEO and Head of Platform & Tech |
Fixed |
Include $150,000 and $130,000 annual salaries at 1.0 FTE each. |
Excluding founder-level payroll from operating break-even. |
| Marketing Manager |
Semi-variable |
Include $85,000 annual salary at 0.5 FTE in the first year, then 1.0 FTE. |
Forgetting the half-year hire still hits first-year overhead. |
| Concierge Specialist |
Semi-variable |
Scale $55,000 annual salary from 0.5 FTE in Year 2 to 2.0 FTE in Year 5. |
Holding support labor flat while patient volume grows. |
| Payment Processing Fees |
Variable |
Apply 2.5% of revenue in the first year, falling to 2.1% by Year 5. |
Using gross revenue without deducting processing drag. |
| Digital Advertising (Patient Acquisition) |
Variable |
Apply 8.0% of revenue in the first year, falling to 6.0% by Year 5. |
Calling acquisition spend optional when first-year buyer marketing is $200,000 and seller marketing is $150,000. |