| Facility Rent |
Fixed |
Include in monthly overhead at $10,000 from Month 1 through Month 60. |
Tying rent to sales volume instead of treating it as committed overhead. |
| Store Manager payroll |
Fixed |
Include in fixed overhead at $70,000 annually for 1.0 FTE each year. |
Treating core management as per-order labor. |
| Wellness Advisor payroll |
Semi-fixed |
Add staffing in steps as traffic rises, from 2.0 FTE in the first year to 4.0 FTE in Year 5. |
Ignoring headcount jumps when visitor volume grows. |
| Wholesale Product Purchase |
Variable |
Model as 12.0% of first-year sales, declining to 10.0% by Year 5. |
Leaving inventory purchases out of gross margin. |
| Packaging & Labeling |
Variable |
Model as 1.0% of first-year sales, then 0.8% from Year 3 onward. |
Burying packaging in office supplies. |
| Payment Processing Fees |
Variable |
Model as 3.0% of first-year sales, declining to 2.5% by Year 4. |
Using cash-only assumptions and missing card-related fees. |
| Utilities |
Semi-variable |
Start with the $1,500 monthly base load, then review usage as hours and traffic rise. |
Assuming no increase with longer hours or heavier foot traffic. |
| Regulatory Compliance & Audit Fees |
Fixed |
Include $2,000 per month in recurring overhead from Month 1 through Month 60. |
Treating compliance as a one-time launch item. |