| Office Rent |
Fixed |
Use the $3,500/month lease as overhead in the break-even formula. |
Tying rent to client count instead of capacity. |
| Professional Liability Insurance |
Fixed |
Carry the $850/month premium as recurring overhead. |
Dropping insurance from break-even because it is not client-facing. |
| CRM and IT Infrastructure |
Semi-fixed |
Start with $1,200/month, then step it up if usage tiers or seats rise. |
Modeling software as purely fixed while headcount scales. |
| Medical Record Retrieval Fees |
Variable |
Apply the first-year 6.0% rate against revenue, falling to 4.0% by the mature year. |
Treating retrieval work like overhead instead of case-linked spend. |
| Secure Document Portal Usage |
Variable |
Apply the first-year 3.0% rate against revenue, falling to 1.0% by the mature year. |
Ignoring per-client document activity in gross margin. |
| Referral Partner Commissions |
Variable |
Apply the first-year 10.0% rate against referred revenue, declining to 7.0% by the mature year. |
Counting referred sales at full margin. |
| Veteran Outreach Events |
Semi-fixed |
Use the $2,000/month plan as a recurring program spend that can change in blocks. |
Spreading event spend evenly per client as if it were commission. |
| Annual Marketing Budget |
Semi-variable |
Convert the $45,000 first-year budget into planned monthly demand spend, then scale with acquisition goals. |
Using customer acquisition cost without checking whether the budget funds enough leads. |