| Medical Test Kits & PPE |
Variable |
Model at 10.0% of first-year revenue. |
Treating consumables as fixed overhead. |
| Practitioner Travel Reimbursement |
Variable |
Model at 3.0% of first-year revenue. |
Burying route miles inside general overhead. |
| Booking Platform Fees |
Variable |
Model at 2.0% of revenue tied to bookings. |
Combining booking fees with platform subscriptions. |
| Marketing & Sales Commissions |
Variable |
Model at 4.0% of revenue. |
Mixing commissions with base sales salaries. |
| Office Rent |
Fixed |
Use $3,500 per month in break-even overhead. |
Allocating rent per test. |
| Technology Platform Subscriptions |
Fixed |
Use $1,200 per month as fixed overhead. |
Confusing subscriptions with booking fees. |
| Vehicle Fleet Fixed Costs |
Fixed |
Use $2,000 per month, separate from travel reimbursement. |
Blending fleet overhead with trip-level travel. |
| CEO, Operations Manager, and Sales Manager Wages |
Semi-fixed |
Use about $23,333 per month in first-year staffing overhead. |
Missing staff step-ups after the first year. |