| Content Royalties and Licensing |
Variable |
Apply as 11.0% of revenue in the first year, declining to 9.0% by the fifth year. |
Treating royalties as fixed and overstating margin at low subscriber counts. |
| Technology Infrastructure Costs |
Variable |
Model as 2.5% of revenue in the first year, falling to 1.5% in the fifth year. |
Using one flat hosting bill and missing usage-driven load. |
| Payment Processing Fees |
Variable |
Deduct 1.0% of revenue in the first year, stepping down to 0.6% by the fifth year. |
Leaving processor fees below gross margin and overstating contribution. |
| Sales & Marketing User Acquisition |
Variable |
Apply as 3.5% of revenue in the first year, improving to 2.5% by the fifth year. |
Blending user acquisition with the fixed marketing budget. |
| Annual Marketing Budget |
Semi-fixed |
Use $1,500,000 in the first year, or $125,000 per month, as planned spend. |
Making the full budget flex with revenue each month. |
| Core Payroll |
Semi-fixed |
Include first-year staffed roles at $730,000 per year, or about $60,833 per month. |
Assuming payroll rises smoothly instead of stepping up with hires. |
| Office Rent and Operating Retainers |
Fixed |
Include recurring fixed overhead at $7,800 per month from Month 1 through Month 60. |
Dropping small fixed tools and retainers from monthly break-even. |