| Headquarters lease, $4,500/month |
Fixed |
Include as monthly overhead before calculating required contribution margin. |
Spreading rent across jobs and hiding the true monthly hurdle. |
| E and O professional insurance, $1,200/month |
Fixed |
Keep in fixed overhead for the full planning range. |
Treating required coverage as optional when signing volume is low. |
| Cloud CRM and scheduling software, $850/month |
Fixed |
Model as recurring operating overhead unless pricing changes by user or transaction tier. |
Counting it as a per-signing fee without a usage-based driver. |
| Wages and staffing, about $40.4K/month at first-year full run rate |
Semi-fixed |
Add payroll in steps as headcount expands from operations, quality assurance, customer success, sales, and administration roles. |
Modeling staff as fully variable when hires happen in capacity blocks. |
| Contractor notary payouts, 20.0% of revenue in the first year |
Variable |
Deduct from revenue before fixed overhead because payouts rise with completed signings. |
Treating volume-linked notary payouts as fixed overhead. |
| Remote online notarization session fees, 5.0% of revenue in the first year |
Variable |
Tie directly to remote sessions and include in contribution margin. |
Forgetting that remote mix growth can lift usage fees even when office costs stay flat. |
| Merchant processing fees, 2.5% of revenue in the first year |
Variable |
Apply as a sales-linked deduction on every paid signing or review. |
Leaving card fees below the line and overstating gross contribution. |
| Marketing budget, $45K/year with $150 CAC |
Semi-variable |
Set the annual spend plan, then test customer acquisition cost against signed customer volume. |
Treating all marketing as fixed while CAC still changes with lead quality and conversion. |