Do not lock in fixed overhead until demand, staffing, and booking flow all support the Year 1 model. The first-month target is about $43.2K in monthly revenue against $19.7K in fixed monthly costs, and the model still needs $882K of minimum cash in Month 2.
1Demand proof$43.2K/moConfirm the first-year visit mix can really produce about $43,175 a month, or the lease will outrun bookings.
2Overhead load$19.7K/moOnly lock this fixed monthly load if revenue can cover rent, wages, software, and office costs with room to breathe.
3Contribution margin83% CMCheck that client materials, assessment software, marketing, and payment fees stay near 17% of revenue, because that leaves an 83% contribution margin to pay fixed costs.
4Provider mix5-provider startStart with 2 dietitians, 1 nutritionist, 1 sports nutrition provider, 1 weight management provider, and 1 corporate wellness provider, since the model assumes that mix from launch.
5Cash reserve$882KKeep enough cash to survive the Month 2 low point, because the model shows a minimum cash need of $882,000 before operations settle.
6Launch flowGo-live readyVerify credentialing, payer rules, intake forms, and scheduling work before launch, and do not add more admin payroll until provider utilization supports it.