| Office Rent |
Fixed |
Include $3,500/month even when appointment volume is low. |
Dropping rent when sessions fall. |
| Utilities |
Semi-fixed |
Use the $450/month base, then review when clinic hours expand. |
Treating utilities as per-client spending. |
| Electronic Health Record (EHR) & Software Subscriptions |
Fixed |
Include $800/month in the fixed overhead base. |
Tying software expense directly to bookings. |
| Professional Liability Insurance |
Fixed |
Include $250/month as a required operating expense. |
Combining insurance with owner compensation. |
| Registered Dietitian Wages |
Fixed |
Treat the $85,000 annual salary as fixed monthly payroll unless the role is contractor-based. |
Modeling salaried clinical labor as per-session labor. |
| Client Program Materials |
Variable |
Apply the first-year 1.0% rate against revenue. |
Putting session materials into fixed overhead. |
| Marketing & Advertising |
Variable |
Use the first-year 8.0% rate against revenue. |
Freezing acquisition spend at one monthly amount. |
| Payment Processing Fees |
Variable |
Apply the first-year 2.5% rate to client payments. |
Ignoring fees as session volume scales. |