| Physician Compensation |
Variable |
Model at 10.0% of first-year revenue, then reduce to 8.0% by the mature year. |
Treating clinicians as free capacity. |
| Platform Usage & Cloud Hosting |
Variable |
Model at 2.5% of first-year revenue because usage rises with sessions, video load, and records activity. |
Ignoring usage load as visits scale. |
| Marketing & Patient Acquisition |
Variable |
Model at 3.5% of first-year revenue and track it against booked consultations. |
Calling all ads fixed. |
| Payment Processing Fees |
Variable |
Model at 1.0% of first-year revenue because each paid visit creates a processing charge. |
Leaving fees out of margin. |
| Platform Software Licenses |
Fixed |
Include $3,500 per month from Month 1 through Month 60. |
Signing before demand proof. |
| General & Malpractice Insurance |
Fixed |
Include $2,000 per month as recurring coverage needed before patient volume ramps. |
Underbudgeting coverage. |
| Legal & Compliance Retainer |
Fixed |
Include $1,500 per month because compliance support repeats across the full model period. |
Treating compliance as one-time. |
| Core Operating Wages |
Semi-fixed |
Start at $60,000 per month in the first year, then step up as full-time staffing increases. |
Scaling headcount before visits. |