| Data Subscriptions & OSINT Tools |
Variable |
Use 12% of first-year revenue in the break-even formula. |
Treating usage-driven tools as overhead. |
| Database Access & Premium Sources |
Variable |
Use 8% of first-year revenue as delivery-linked spend. |
Burying premium-source access in general software. |
| Project-Based Subcontractor Costs |
Variable |
Use 4% of revenue when outside specialists support client work. |
Counting contractor delivery as fixed payroll. |
| Sales & Marketing Activities |
Variable |
Use 8% of revenue, separate from the $180,000 first-year annual marketing budget. |
Mixing revenue-linked selling activity with planned budget spend. |
| Senior and Junior Intelligence Analyst Salaries |
Semi-variable |
Model capacity by FTE plan and analyst utilization. |
Ignoring utilization when adding analyst headcount. |
| IT Infrastructure & Security |
Fixed |
Use $3,200 per month within the current operating range. |
Scaling security infrastructure directly with each sale. |
| Office Rent & Utilities |
Fixed |
Use $6,500 per month through the planning period. |
Letting rent rise with revenue in the model. |
| Professional Services (Legal/Accounting) |
Fixed |
Use $2,800 per month as recurring operating overhead. |
Treating recurring legal and accounting support as one-time setup spend. |