| Office Rent |
Fixed |
Enter $3,500 per month from Month 1 through Month 60 as baseline overhead. |
Reducing rent per customer and hiding the real cash floor. |
| R&D Core Platform Maintenance |
Fixed |
Enter $6,000 per month as recurring platform upkeep before contribution margin. |
Treating core maintenance like a growth project instead of monthly overhead. |
| CEO and Lead Software Engineer payroll |
Fixed |
Use $305,000 per year, or about $25,417 per month, in the first year fixed base. |
Leaving founder and engineering salaries below the break-even line. |
| Cloud Infrastructure Hosting |
Variable |
Model as 8.0% of revenue in the first year, falling to 6.0% by the fifth year. |
Treating cloud spend as pure overhead when usage rises with customers. |
| Third-Party API & Tooling Licenses |
Variable |
Model as 3.0% of revenue in the first year, falling to 2.0% by the fifth year. |
Using one flat monthly number and missing paid usage growth. |
| Sales Commissions & Performance Bonuses |
Variable |
Apply 3.0% of revenue in the first year, stepping down to 2.0% by the fifth year. |
Classifying commissions as fixed payroll instead of sales-linked spend. |
| Digital Advertising & Content Creation |
Variable |
Apply 6.0% of revenue in the first year, falling to 4.0% by the fifth year. |
Double counting spend by modeling both CAC budget and revenue percentage without a clear rule. |
| Planned specialist hiring |
Semi-fixed |
Add headcount in steps: marketing in Year 2, sales in Year 3, support in Year 4, and DevOps in Year 5. |
Smoothing hiring across every month and missing the cash hit when roles start. |