| Office Rent and Utilities |
Fixed |
Include $6,500 per month in base overhead. |
Tying rent to endpoint count. |
| Cybersecurity Insurance Premiums |
Fixed |
Include $1,800 per month before launch revenue. |
Treating insurance as optional after contracts start. |
| RMM and Security Software Licensing |
Fixed |
Include $4,200 per month as committed platform spend. |
Assuming tools scale only after revenue arrives. |
| Legal and Compliance Audits |
Fixed |
Include $2,500 per month in monthly overhead. |
Pushing compliance outside break-even math. |
| Cloud Infrastructure and Hosting |
Variable |
Deduct 4.5% of revenue in Year 1, falling to 3.5% in Year 5. |
Counting revenue before hosting load. |
| Sales Commissions and Referral Fees |
Variable |
Deduct 3.5% of revenue in Year 1, falling to 2.5% in Year 5. |
Ignoring commissions on referred revenue. |
| Senior Security Engineer labor |
Semi-fixed |
Add $125,000 per FTE as hiring steps rise from 1.0 to 6.0 FTEs. |
Smoothing headcount as a perfect revenue percentage. |
| Annual Marketing Budget |
Semi-variable |
Test $120,000 in Year 1 to $750,000 in Year 5 against CAC from $2,500 to $1,600. |
Raising spend without checking acquisition efficiency. |