| Office rent |
Fixed |
Use $2,500 per month as fixed overhead from Month 1 through Month 60. |
Spreading rent across rides and making break-even look volume-sensitive. |
| Software licenses |
Fixed |
Use $1,000 per month as recurring platform overhead within the planning range. |
Treating the monthly license bill like a per-booking platform fee. |
| Transporter vetting and compliance |
Fixed |
Use $1,200 per month as a baseline operating requirement for approved transporters. |
Dropping compliance from fixed overhead because it does not happen on every ride. |
| Transaction processing fees |
Variable |
Apply 3.0% in the first year, falling to 2.0% by the fifth year, against transaction revenue. |
Modeling payment fees as a flat bank charge instead of an order-linked deduction. |
| Cloud hosting usage |
Variable |
Apply 2.0% in the first year, falling to 1.0% by the fifth year, as booking volume scales. |
Keeping hosting flat even though usage rises with searches, bookings, and messages. |
| Performance advertising |
Variable |
Apply 6.0% in the first year, falling to 4.0% by the fifth year, as sales-linked demand spend. |
Counting it as fixed brand spend while also using CAC-based acquisition budgets. |
| Staff wages tied to FTE growth |
Semi-fixed |
Step wages up as roles add full-time equivalents, such as support staff moving from 1.0 to 5.0 FTE. |
Assuming payroll rises smoothly with every ride instead of jumping when capacity is added. |
| Buyer and transporter acquisition spend |
Semi-variable |
Model annual budgets and CAC together, since spend supports growth but does not move one-for-one with each booking. |
Treating acquisition as fixed while buyer CAC drops from $40 to $25 and transporter CAC drops from $250 to $150. |