Before you hire past the founder and lead engineer, make sure the pipeline, pricing, and cash math still work. The model only clears break-even if demand is real, unit rates hold, and you do not lock in overhead too early.
1Pipeline proof$500 CACCheck that customer acquisition stays near $500 per customer before you raise spend, because the Year 1 budget of $15,000 only buys about 30 customers at that cost.
2Offer pricing$1,000 / $600 / $780Verify the monthly subscription bills at 8 hours x $125 = $1,000 per client, the per-episode project at 4 hours x $150 = $600, and add-ons at 6 hours x $130 = $780, since break-even starts with clean unit math.
3Space gate$30K-$47K/moDo not lock long office or studio space until monthly revenue is visibly in the $30,000 to $47,000 range, because fixed space costs can crowd out the cash you need to reach break-even.
4Margin check71% CMConfirm direct costs stay near 29% of revenue, which leaves about 71% contribution margin before fixed overhead and is the cushion that pays salaries and rent.
5Staffing ramp0.5 FTEHold the editing workflow steady before adding the 0.5 FTE producer in Year 1 and the 1.0 FTE step in Year 2, because extra hands only work if each client still fits the standard hours.
6Cash cushion$577K min cashKeep a reserve that covers the Month 26 cash dip and the $577,000 minimum cash point, and do not count project invoices as cash in the bank because timing gaps can still break the plan.