Only move ahead if Year 1 demand, price, and costs still hold after real quotes. The model points to 12,000 pieces, a $35.04 blended price, and a $19.1K monthly break-even, so don’t lock in rent or kiln spend until those numbers are live.
1Demand proof12,000 pcsVerify you can sell 12,000 Year 1 pieces at a blended price near $35.04, because that is the volume base the break-even case needs.
2Fixed load$5.3K/moKeep studio rent at $3,500 and fixed utilities at $800, plus insurance, website, accounting, software, and supplies, or the base cost stack gets too heavy.
3Contribution81% CMHere’s the quick math: the model leaves about 81% contribution margin after unit costs, fees, shipping, and overhead, and a weaker real quote set pushes break-even up fast.
4Break-even$19.1K/moUse $19.1K monthly revenue as the test line, and don’t add fixed costs or inventory until your orders and pricing can cover it with room to spare.
5Scale ramp$120KPlan Year 1 payroll around $120K and confirm kiln throughput plus clay, glaze, packaging, and firing supply before hiring, because staff and input gaps slow sellable output.
6Reserve cushion$1.165MThe model’s cash low point lands in Month 2, so keep reserve money ahead of the $91K listed capex stack and don’t assume break-even cash arrives on time.